Men of Letters
Poster
Cooper & Beatty, Limited
Jim Donoahue, 1969
Matchbook Typography poster – Cooper & Beatty, Liam McDonnell, c1979
The title of this poster is set in Headliners outline shadow version of Neo-Novel Gothic, released in 1977. Novel Gothic originated at American Type Founders and was released in 1928. The red Cooper & Beatty matchbook cover is set in Century Nova, released in 1964, it was the second-from-last Century design to be cut in metal. The four other Cooper & Beatty matchbook covers are black and white.
Notes
Matchbook Typography is a later addition to the ‘collection series' of posters from Cooper & Beatty that had been initiated by Jim Donoahue in 1969. Matchbook covers were a popular and relatively inexpensive form of advertising and at one time or another almost every company used them.
All of these matchbook covers are from the collection of Stan Tombs, a long-time C&B salesman and inveterate collector of printed ephemera. Not surprisingly, we count five matchbook covers for C&B, including the ‘Good Heads’ script lettering by Al Elliott for Headliners, the lettering division of C&B. The most intriguing cover on this poster, at least for Canadians, is the tall matchbook in the upper left for a Spanish shirt manufacturer that uses the well-known clown face (aka ‘Carny’) that was designed in 1975 by Chris Yaneff and Manfred Gotthans for Conklin Shows of Toronto. – Rod McDonald
Date _ Unknown. We would like to learn the exact year this poster was produced. If you can help us please contact the CTA.
Items in this Series
Canned Typography
Poster
Cooper & Beatty, Limited
Jim Donoahue, 1971
Matchbook Typography
Poster
Cooper & Beatty, Limited
Liam McDonnell, c1979
Title: Curabitur blandit tempus porttitor
Media format description
We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.
Artifact
Article Data
Date
c
1979
Title
Matchbook Typography
Description
Four-colour poster
30 × 20 inches
Client
Cooper & Beatty, LimitedCredits
Agency:
Studio:
Creative_Director:
Art_Director:
Design: Liam McDonnell
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author:
Writing:
Printing:
Biography:
Matchbooks supplied by Stan Tombs
Principal Typefaces
Display: Neo-Novel Gothic Outline Shadow (Headliners)
Text: Helvetica
Find more:
Region
Ontario
Language
English
Holding
Related Documents & Links
Copyright Status
Artifact copyright
). CTA makes digitized works available for education and research. Responsibility for any use rests with the user.
Notes copyright
which allows for non-commercial use with attribute.
We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.