Advertising & PromotionTypography in commerce: persuading, convincing and selling – whether products, services, or ideas.
Graphic Design & BrandingTypography that informs, guides and builds identity – through deliberate layout and visual structures.
Publications & EditorialTypography typically for long-form reading, whether in books, newspapers, magazines, articles or documents.
Typeface & Alphabet DesignTypography as language systems: creating cohesive, stylistically consistent sets of characters, symbols, and glyphs.
Hand Lettering & CalligraphyTypography made by hand: drawing, painting and writing letters – using a variety of specialized tools.
Small & Private PressesTypography in limited editions: crafted with care – often by hand – for artistic, literary, or experimental purposes.
Trade & CraftTypography behind the scenes: unique items reflecting the history, business, and evolution of the trade in Canada.
Early Printing & TypeCanadian typography in its origins: tracing key people, presses, and movements from 18th-century beginnings through industrial growth.