Canadian Skill – E. B. Eddy Paper Company, Carl Dair, 1949

One in a series of six ads by the Harold F. Stanfield ad agency and Carl Dair saluting the Canadian character produced for The E. B. Eddy company by the Eveleigh-Dair studio in Montreal. All six ads had vibrant coloured backgrounds and strong simple design and typography. The other titles in the series were; courage, far-sightedness, patience, resourcefulness and stability. In 1950 the series won an award for magazine advertising in the Second Annual Toronto Art Directors Club show.

Artifact Text

Canadian skill

The skilled hands of Canadians … machinists, die-makers, surgeons doing the bidding of trained and imaginative minds, have made Canadian goods and services respected throughout the world. The E. B. Eddy Company takes justifiable pride in the achievements of the Canadians in its mills whose skill is devoted to the manufacture of quality papers.

The E. B. Eddy Company Paper Makers, Hull, Canada