‘The Printed Selling Message’ ad – E. B. Eddy, Carl Dair, 1949

The large Bodoni initial ‘E’ is a decidedly strong form, with just the right amount of white space and detail, yet somehow it does not overpower the message contained within it.
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Notes

The Eveleigh-Dair Studio had already been designing advertising and promotional material for The E. B. Eddy Company for three years when they produced this full page ad for the First Annual of Advertising and Editorial Art. Purely typographic and completely free of design clichés this is one of the most powerful ads in that first annual.

Weaving the message within a 9.5 inch tall Bodoni ‘E’ designer Carl Dair talks about the importance of paper to printing while also listing some of the quality papers offered by E. B. Eddy. Dair cleverly exploited the strong graphic quality of a common letterform to create an ad that still commands attention.

Items in this Collection

Title: Curabitur blandit tempus porttitor

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Artifact

Article Data

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Category

Advertising & Promotion

Date

1949

Title

The printed selling message

Description

Full-page black and white print ad

8.25 × 11 inches

Publication

First Annual of Advertising and Editorial Art, Art Directors Club, Toronto

Publisher

Client

The E.B. Eddy Company

Credits

Studio:
Creative_Director:
Art_Director:
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author:
Writing:
Printing:
Biography:

Principal Typefaces

Display: Bodoni ‘E’ (retouched)
Text: Bodoni (Monotype)
Find more:

Bodoni

Region

Quebec

Language

English

Holding

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Copyright Status

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Artifact copyright

). CTA makes digitized works available for education and research. Responsibility for any use rests with the user.

Notes copyright

which allows for non-commercial use with attribute.

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