A Typographic Quest, Number Four, 'The Organization of Space' – Westvaco, Carl Dair, 1966

Using a basic sub-division of space, Carl Dair produced an exceptionally strong cover for the fourth issue of A Typographic Quest. He deliberately chose the unobtrusive neo-grotesk typeface, Univers as it did not compete with the space he had created.

Using a translucent tracing paper overlay, Dair creates a dynamic double-page spread. He separates the inner and outer shapes of a letterform to reveal the abstract space around both elements. In order to see that space when drawing letters, type designers would work back and forth on both sides of the tracing paper.

When the red background shape is overlapped on top of the two black counter shapes the form of the letter ‘g’ is clearly apparent. Dair cleverly demonstrates that the shape of a letter is determined as much by the space surrounding it as it is by the strokes used to form it. Type designers consider both the inner and the outer shapes to be of equal importance.

Notes

Carl Dair was very conscious of space in typography. Both editions of his book Design with Type even had a chapter devoted to it. His attitude regarding the role of space in design can be summed up in two brief quotations from this booklet; ”Space is meaningless until something happens within it; when there is a ‘happening,’ whatever it may be, the space becomes articulated and can communicate to the viewer.” He then goes on to say; “All the visual arts are involved in the problems of articulating space.” For Dair, the choice of typeface, its size and even colour, may all be compromised if any one of those elements are not properly placed in that space we call a page. The deep awareness of space that so many typographers possess can be traced back to the early punch-cutters, followed later by type designers (which Dair also was). For them space is not something passive, it is an active ground that helps to define the shape of a letter, and that has never been better illustrated than in this little booklet.

In 1966 The Organization of Space was chosen as one of the best direct mail pieces in the United States. Dair received the award in September 1967.

Items in this Series

A Typographic Quest, Number One – Westvaco, Carl Dair, 1964

Booklet, 28 pp

A Typographic Quest, Number Two, 'Display Types' – Westvaco, Carl Dair, 1965

Booklet, 28 pp

A Typographic Quest, Number Three, 'Type to be Read' – Westvaco, Carl Dair, 1965

Booklet, 28 pp