‘Vivaldi’ Canada's second latin display typeface – Friedrich Peter, 1966

A print of the original design showing the wider caps Peter designed as well as three alternate lowercase letters, d, g, z, that were not used in the fonts. In addition to being narrowed the caps were redesigned and a few characters such as the % and * were altered from his original design. Vivaldi was also widely available under the name Virtuoso.
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The International Type Face Design Competition was announced in the Fall of 1965. This bulletin dated August 1, 1966 lists the 15 winners out of 777 designs that had been submitted from 35 countries. Canada submitted 14 designs. Vivaldi was in the 12 runner ups, each received $200 plus a royalty contract, which Friedrich Peter decided against.
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The VGC Typositor was the first successful photo typesetter for setting headlines. Within a few years it would be the industry leader in North America. The Typositor, and VGC, were largely financed by Aaron Burns who was also the director and coordinator of the competition. In 1970 Burns formed the International Typeface Corporation (ITC) with Ed Rondthaler and Herb Lubalin.
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Notes

Vivaldi is an elaborate European-style italic display typeface designed by Friedrich Peter, a German artist, calligrapher and teacher who immigrated to Vancouver in 1957.

In 1966, Peter entered Vivaldi in an international typeface design competition organized by the Visual Graphics Corporation (VGC). His design was one of 12 runners-up that received a cash prize of $200 USD, as well as a royalty contract. One of the conditions of his contract was that the capital letters be made narrower in order to fit the viewer width of the VGC Phototypositor. Other characters were also changed and three alternate lowercase letters were dropped.

After the competition things did not go as planned, Peter recounts in his own words: “Later I discovered to my surprise one day that the typeface had appeared on the market under the Vivaldi name, issued by a different type foundry, with some changed character designs and insensitive kerning. After talking to Herman Zapf about it, whose typefaces suffered severe plagiarism, I gave up the idea to pursue intellectual property rights and a royalty contract.” “It pains me when I see applications of this bastardised version.”*

From his home in North Vancouver Peter continues to pursue a variety of creative endeavors, including painting, book illustration, and calligraphy. In addition to his artistic work, he has also taught and influenced many aspiring artists and designers.

*From an email to Rod McDonald dated September 6, 2017.

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Artifact

Article Data

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Date

1966

Title

Vivaldi

Description

A semi-formal, single weight, Italic display typeface

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Principal Typefaces

Common: Vivaldi
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Region

British Columbia

Language

English

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