‘Type-o-file’ box of type specimens – Cooper & Beatty, Allan Fleming, 1957

The colour-coded booklets, one for each of the six major typeface classifications then used by Cooper & Beatty, helped designers quickly find the typeface they needed. Although it was free to clients and potential buyers of typesetting Type-o-file proved so popular that Cooper & Beatty found themselves selling them to designers and art directors outside Toronto, and even outside the country.
Fleming’s basic Type-o-file concept was retained in the 1964 Cooper & Beatty corporate redesign by Tony Mann. The white ‘alphabets’ booklet, shown in the photo, is from the 1964 redesign. It is an index containing one-line showings of all the typefaces in the Type-o-file.
The typeface showings were comprehensive enough to allow most art directors to make an informed decision about which typeface they would use for a job. The only drawback to the Type-o-file was its lack of full showings of all the characters in a font, but seasoned art directors would have had large collections of full alphabet showings of typefaces which they used for tracing when rendering layouts.
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Notes

In 1957, after 30 years of use, Cooper & Beatty finally replaced their original 1927 type specimen book with the innovative Type-o-file. Designed by Allan Fleming, Type-o-file was a flip-top cardboard box containing six easy to hold booklets. At a time when type books were often too heavy to even hold comfortably Type-o-file was small enough to fit on a desk without taking up any more space than a telephone. The Type-o-file soon became a favourite with all buyers of typesetting, who appreciated its convenience, practicality, and aesthetic appeal.

Other Toronto typesetters came out with their own variations of the Type-o-file. Mono Lino produced a wooden box that held eight three-ring vinyl binders and Howarth & Smith brought out the Graphic-Pak, a metal box containing individual specimens of all their typefaces, but both were larger, and much heavier, than the Type-o-file.

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Artifact Data

Article Data

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Date

1957

Title

Type-o-file

Description

Hinged box containing six type specimen booklets

10 × 5.75 × 2.75 inches

Publication

Publisher

Credits

Agency:
Studio:
Creative_Director:
Art_Director:
Typography:
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Calligraphy:
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Art:
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Principal Typefaces

Display: Clarendon, various
Text: Clarendon, various
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Region

Ontario

Language

English

Holding

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