The Shaw School lettering instruction manual, J. E. H. MacDonald, 1913

Cover of The Shaw Correspondence School, Commercial Design booklet, Lesson VI, lettering, 1913. Produced by J. E. H. MacDonald. The illustration and lettering are typical of the florid design of the period.
A double page spread showing typical examples of lettering used in advertising in the early 20th Century. Students would be asked to copy specific pieces from the booklet, usually to a specified size. Minor changes were often introduced in the instructions to ensure that students had to do more than just copy the example. The completed assignment would be mailed back to the school where it would be critiqued by the instructor, most likely J. E. H. MacDonald, and then returned by mail.
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Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
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Notes

In 1892, W. Henry Shaw founded the Central Business College in the Forum Building at Yonge and Gerrard Streets, Toronto. In the late 19th and early 20th centuries, before most schools began offering courses in commercial art and lettering, the Shaw Correspondence School provided lessons in both subjects by mail. Shaw had many well-known artists on their staff, including future Group of Seven co-founder and member J. E. H. MacDonald, who had joined the school in 1909 and was supervisor of the Art Department. He wrote and illustrated the lessons and marked student work and examination papers. MacDonald was with Shaw for fifteen years before moving to the Ontario College of Art.

References

Robert Stacey, with research by Hunter Bishop, J. E. H. MacDonald, Designer, An Anthology of Graphic Design, Illustration and Lettering (Ottawa: Carleton University Press, 1996). Robert Stacey (1949–2007) was an important writer and historian of early design, printing, and posters in Canada, and the author of The Canadian Poster Book (Toronto: Methuen & Co., 1979).

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Artifact Data

Article Data

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Category

Date

1913

Title

The Shaw School, lettering instruction manual

Description

One-colour, saddle-stitched 32 pp

6.1875 × 8.875 inches

Publication

Publisher

Credits

Agency:
Studio:
Creative_Director:
Art_Director:
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Writing:
Printing:
Biography:

Principal Typefaces

Cover: Hand lettering, Copperplate Gothic Heavy (ATF)
Text: Lining Roman No. 510 (ATF). Note; the type foundries had produced many different versions of these popular 19th century styles making it difficult to get an exact match
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Region

Ontario

Language

English

Holding

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Copyright Status

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We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.