Cartier Roman & Italic – type specimen, Carl Dair, 1967

A photocopy of the character sets for Cartier Roman and Italic with Carl Dair’s notations for the Linofilm unit values in red pencil. Unit values are the widths assigned to each character in a font. The width includes both the character and the space on each side of the character. Wide letters, such as the ‘W’, typically occupy the full width and in some cases even extend slightly beyond.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
Main image for this archive item. Click to enlarge the image.
arrow icon
arrow icon

Notes

Starting with the first generation of hot-metal machines, manufacturers divided the set width of each character into 18 vertical units. This system allowed typesetting machines to calculate how many characters would fit on a line, and it also gave type designers a method to assign relative widths consistently across the alphabet.

Mergenthaler Linotype – the manufacturer of the Linofilm system – used an 18-unit grid, meaning every character had to be defined within those 18 units. For example, the widest characters, such as a capital ‘W’, were typically assigned the full 18 units, while narrow characters like ‘i’ or punctuation marks used much less. Film negatives were severely limited as to the number of characters they could hold, which explains why Dair’s designs for the maple leaf and the fleur-de-lis ornaments are crossed out – there simply wasn’t room on the grid.

When photo-typesetting replaced metal, manufacturers introduced a more refined 54-unit system, offering finer control over spacing and alignment. This remained standard until the advent of digital PostScript fonts in the 1980s. – Rod McDonald

This small sheet also holds special meaning for the Canadian Typography Archives. In 1984, while leaving work at Mono Lino, Rod McDonald noticed it lying atop a pile of discarded paper in a large garbage bin. Recognizing its value, he quickly retrieved the sheet along with a few related items that he later donated to the Carl Dair papers at the Robertson Davies Library, Massey College, University of Toronto. McDonald has said that this chance encounter played a significant role in sparking his lifelong interest in Canadian typographic history. – CTA

Items in this Collection

Title: Curabitur blandit tempus porttitor

Media format description

We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.

Artifact

Article Data

arrow icon

Date

1967

Title

Cartier Roman & Italic
Final unit values to be used for each character

Description

Type Specimen

Hand written character specifications

8.5 × 11 inches

Publication

Publisher

Credits

Agency:
Studio:
Creative_Director:
Art_Director:
Design: Carl Dair
Typography:
Hand_Lettering:
Calligraphy:
Illustration:
Art:
Author:
Writing:
Printing:
Biography:

Principal Typefaces

Common: Cartier Roman, Cartier Italic
Find more:

Region

Ontario

Language

English

Holding

The Carl Dair papers at the Robertson Davies Library, Massey College, University of Toronto

Related Documents & Links

arrow icon

Copyright Status

arrow icon

We will be posting more like this. If you have work or insights that you would be willing to share with the CTA we would like to hear from you. Please contact us to contribute.