‘Articulate’ ad – Cooper & Beatty, Allan R. Fleming, Jim Donoahue, 1960
Notes
A simple visual representation of the challenge of making sense out of what seems to be a jumble of letters. Over the years Cooper & Beatty’s advertising explored many variations on that theme, which, roughly translated, implied that you could count on them to visually transform your words into something more than they seemed. – Brian Donnelly
Artifact Text
Articulate
‘The essence of the artist is that he be articulate’ Swinburne
Cooper & Beatty, Limited, type craftsmen, 401 Wellington W., Toronto
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Artifact Data
Article Data
Category
Date
Title
Description
Full-page black and white advertisement in Canadian Art
6 × 9 inches
Client
Cooper & Beatty, LimitedCredits
Region
Ontario
Language
English
Holding
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Copyright Status
Artifact copyright
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Notes copyright
which allows for non-commercial use with attribute.
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